Income
– Is your property performing at maximum rent levels and achieving or surpassing market occupancy?
– Are market surveys and performance being reviewed to find out whether your product is positioned properly in the marketplace?
– Can your management team provide the answer for you?
– Are you reviewing the four P’s: product, price, people, and promotion to know if you are firing on all cylinders?

Expenses
– Are your expenses reasonable as they pertain to national market and local data?
– What are the specific nuances at your property that may drive your expense levels higher than normal and how are you driving down the cost?
– How are you monitoring utility costs and overseeing the immediate repairs necessary to address high usage?

Curb Appeal
– Is your curb appeal at or above your market comparables?
– Who is responsible for consistently maintaining your community at an A level of appearance?
– Is there an agreed upon level and standard that is being monitored at peak level?
– How often are senior eyes on the property?

IF YOU ARE A MANAGEAGEMENT COMPANY:

Organizational Structure and Efficiency
– Are there clear organizational objectives and standards that senior management establishes and communicates to management team leaders and sites?
– Is the organizational structure reviewed yearly to evaluate and ensure that timely operational, marketing, and human resources issues are being proactively addressed?
– Is interactive communication being tailored to all employees and teams to maximize performance combined with increased job satisfaction?