Income

• Is your property performing at maximum rent levels and achieving or surpassing market occupancy?

• Are market surveys and performance being reviewed to know whether your product is positioned properly in the marketplace?

• Can your management team provide the answer for you?

• Are you reviewing the four P’s: product, price, people and promotion to know if you are firing on all cylinders?

Expenses

• Are your expenses reasonable as it pertains to national market and local data?

• What are the specific nuances at your property that may drive your expense levels higher than normal and how are you driving down the cost?

• How are you monitoring utility costs and handling the immediate repairs necessary to address high usage?

Curb Appeal

• Is your curb appeal at or above your market comparables?

• Who is responsible for consistently maintaining your community at an A level of appearance?

• Is there an agreed upon level and standard that is being monitored at peak level?

• How often are senior eyes on the property?

If you are a management company:

Organizational Structure and Efficiency

• Are there clear organizational objectives and standards that senior management establishes and communicates to management team leaders and sites?

• Is the organizational structure reviewed yearly to evaluate and ensure that timely operational, marketing and human resources issues are being proactively addressed?

• Is interactive communication being tailored to all employees and teams in order to maximize performance combined with increased job satisfaction?